Africa’s Arts and CraftSites, which offer a variety of African art, craft and cultural products, has become a major player in the online shopping space.
The retailer offers online shopping, e-commerce and even in-store events to customers.
The Africa Online Marketplaces website says its African sites now have more than $200 million in online sales and over 2,000 outlets.
But the retailer is also gaining attention for its e-tailers, which it says provide a wide variety of products, services and services, including art, crafts, music, and photography.
“We have more outlets than any other Africa,” says Eben, who has a shop in Johannesburg, South Africa, and plans to open one in Ghana later this year.
“It is amazing how many people are interested in our products.”
He adds that it’s an opportunity for African businesses to reach a larger audience and expand their business.
“If we were a global market, we would have to go through the same problems that are going on in other markets,” he says.
The African online marketplaces also offer services such as art and craft tutorials and art classes.
For example, a tutorial for a black man can cost between 10,000 rand ($2,600) and 20,000, depending on the skill level and experience.
The tutorials, which are taught by experts in the local art and crafts community, are a great way to learn how to make an item, Eben says.
“They teach you how to paint, make a model, or create a sculpture,” he explains.
“This is a really valuable service for African artists, who want to share their work with the wider world.”
Many online art and culture sellers say that the success of online retail in Africa has been influenced by the region’s diverse art, music and culture communities.
In South Africa alone, there are more than 100,000 African artists who make their living from the sale of their works online.
“The demand for the art has grown exponentially,” says Abbie Kipah, co-founder of the Afrikah Arts and Culture Network, an organisation that promotes African art and cultural exports.
“In terms of the demand for art and music, there’s a lot of demand for that.
The demand is there because there’s more people out there than ever before.”
“There is a huge appetite for African art” online, says Eshu.
“There’s a huge demand for African music.”
But some artists say that their businesses have been hit by a lack of interest in their work.
“I think the biggest problem is that it seems that the demand is not there,” says Faisal Ibrahim, who is based in South Africa.
Ibrahim’s work includes a portrait of the country’s first black president, Kwame Nkrumah, and a portrait depicting South Africa’s first female president, Lady Macdonald.
Ibrahim also created a digital painting of the South African national flag, which was created with his own funds.
“When I was younger, I didn’t have a lot money,” Ibrahim says.
In addition to art and design, Ibrahim is also a painter, sculptor and photographer.
“All these things make me happy,” he adds.
But many of the people who work in the African online retail marketplaces say they are frustrated by the lack of demand.
“These people just do not want to be seen as artisans,” says Ibrahim.
“People think I’m selling fake art.”
In an effort to fill the gap, the Afrikaan Arts and Commerce Network has created the Digital Africa Index, which tracks the online sales of goods from around the world.
The index is a useful tool for measuring the quality of online sales in a country.
“You can use the index to compare the quality and value of different products, and compare them to each other,” says Zoran M. Omer, the organisation’s chief executive.
In 2018, the index reported that the quality level of goods sold on the African marketplaces was average.
But by comparison, online retailers in South America were selling at a level of quality comparable to other online retailers.
M. K. Bader, an associate professor at the University of South Florida, says that the high level of online shopping in South Asia has had an impact on the demand.
Bada is a member of the Asian Pacific Islander Business Council, a network of Asian-based businesses that supports the local business sector.
“Because South Asian businesses in general are small, they are unable to compete with the Chinese businesses in South Korea, Japan and other Asian countries,” he tells Al Jazeera.
Bado says that he believes that this is a major reason for the lack in demand for South Asian art and artisans in Africa.
He believes that the lack, in part, reflects the fact that the online retail industry in South East Asia is still developing.
He says that