What you need to know about the world of fashion in Africa.
By Simon Johnson, Time magazineThe world’s most influential black-owned fashion brand, the Afrofuturist Collective, is opening its first store in the UK this month, according to the brand’s founder and managing director, Khadeed Khan.
The collective, whose website claims to have more than 10,000 employees in Africa, will be located at 5 Oxford Street in London’s Covent Garden, in a small, two-storey building that is part of the Black Sheep development.
The store will be open from 9am to 4pm on Saturday and Sunday, according an online announcement.
It’s the latest development in a series of Afro fashion stores, which have also been opening in Africa in recent years, including in Kenya and the West African nation of Niger.
The Afro boutique, which will be the first in London, has already received praise from the fashion press.
The magazine Vogue said it had chosen it “for its authenticity and authenticity is a critical factor in Afrofashion.”
The Guardian, meanwhile, said it was excited to welcome the Afropunk brand into its editorial community.
“This is a huge step forward for the Afronauts and the first of its kind in Europe,” the Guardian wrote.
“The Afropunks will be creating a vibrant and creative space for Afro aficionados to experience Afro style and culture and connect with the Afrancultures diverse community of fans and followers.”
The Afronaut Collective is the latest business venture by Khadeef Khan, who founded the Afreestart collective in 2008 after growing up in a Nigerian refugee family in a town called Nzumbe.
In the years since, Khadef has worked to expand his empire and attract a wider audience to his brand, which he says is “authentic and authentic is a crucial factor in afro fashion”.
Khadef said the Afros brand would also offer customers a range of products from local African artists, which include clothing and accessories.
“This will include the likes of traditional Afro fabrics and the Aframagic of the AfriKan women,” he said.
“We’re looking forward to adding the first Afro clothing brand in London to our portfolio and we hope to be opening more stores in London and beyond in the years to come.”
Afrofash is one of a number of businesses that have been created in Africa that are taking advantage of the growing interest in Africa’s fashion scene.
In Kenya, a number the government has been pushing for is the establishment of an Afros Fashion Festival.
The government has also been working to promote Afro cultural and cultural events.
For the past several years, Khaleef has also established a clothing brand called Afropash, which sells clothing from traditional Afranches clothing brands.
A few years ago, he launched a range for women in Nigeria called Afronatrash.
As well as his clothing brands, Khakadef also operates the Afrapress.com website, which offers Afro styles for sale.
His new Afropink store, which is part-owned by the British company Tarte, is being launched in partnership with the UK-based fashion brand Mimi.
Tarte is a luxury brand based in Paris and was founded by French designer Diane Von Furstenberg in 1994.