The African-Americans and African-Canadian shoppers who shop at Macy’s and Kohl’s are paying a premium for the brands, as the two largest U.S. retailers both recently expanded their offerings to include black and Hispanic customers.
According to a new report by Mintel, Macy’s, the country’s biggest retailer, saw a 39 percent increase in the proportion of Black and Hispanic shoppers from 2011 to 2016, compared to 2012 to 2016.
In addition, Kohl and Macy’s saw a 15 percent and 11 percent increase respectively.
Macy’s also reported that the percentage of Black customers in its U.K. stores rose by a whopping 43 percent during that time period.
The increase in Black shoppers is particularly significant, as it is also higher than that of Hispanics.
The two companies said that in the U.T. that Black shoppers are the most likely to shop online, with 41 percent shopping online in 2016.
The number of Black online shoppers increased by a staggering 76 percent from 2013 to 2016 to reach over 100 million.
However, Macy and Kohls saw a similar increase in U.F.O. shopping habits with a 51 percent increase from 2011, while Macy’s only saw a 16 percent increase.
In total, the two companies reported that Black consumers spent $8.4 billion on goods and services in 2016, up 13 percent from the previous year.
Macy’s is the second-largest U.P. store, after Walmart.
Kohls is the third-largest and has a significant presence in the Black community, with over 2 million Black and Latino customers in the United States.
A Macy’s spokesperson told Mintel that the two brands are committed to ensuring that all Black and Latinx shoppers feel comfortable and that they have a seamless shopping experience.
“Macy�s is proud to serve our Black and Latina customers with a wide range of products, apparel, accessories and services that reflect our rich history and heritage, and that we are committed in supporting them in their everyday lives,” the spokesperson said.
Kohls added that the Black-to-Latina ratio is the highest among the top-tier U.B. markets, as they have about 7.6 percent of U.N. refugees, and the Uptown U.C. has over 3.5 percent.
In 2016, Macy�s and Kohlls were among the first U.W. brands to introduce Black-themed apparel.
This story originally appeared on Mintel.com.